decisionmode

Founder of Decision Mode.at Wallace & Washburn Research Marketing Co-Author "Why People Don't Buy Things" Faculty Radcliffe Seminars 2002 VP Humphrey Browning MacDougall Advertising Lintas SSC&B Noxzema Doyle Dane Bernbach Avis Exxon # 1 Salesman New England Class President University of Massachusetts (Amherst) TV Producer "There's No Place Like Om"